Government Relations

Understanding how decisions are made and who makes decisions in government is central to designing a strategy to influence the outcome. Whether you are positioning your organization to win government business or desiring input into legislation affecting your industry, Association House can be of assistance. We can use our insight to provide you with the strategies and advice you will need to achieve your objectives.

Our philosophy is that in order to remain vibrant and constructive, the most successful relationships with governments are built over time and maintained. In concert with this idea is our philosophy that the best government relations strategies are devised in concert with the strategic planning initiatives of our clients. As such we work with all our clients to build and execute plans that are sustainable and further the objectives of the management team.

With associates and strategic partners located across Canada and in the United States, Association House is able to offer a tailored solution to its clients through:

- Strategic Government Relations Plans
- Direct Advocacy
- Coalition Development and Management
- Industry Association Development and Management
- Strategic Issue Management

Media Relations

The best good publicity is earned good publicity. And it can be the most difficult to obtain.

The three basic secrets to success are: understanding of how the media works, accessing the right reporters and editors, and designing the right “products.”

Association House provides its clients with all three, either as part of a coordinated project involving government and public affairs elements, or as a stand-alone service.

Whether you have the “courtship” time to develop a proactive media strategy by pursuing personal contacts and building up an understanding of, and interest in your story, or you require a media blitz, or you are faced with the sudden need for a reactive issue-management media strategy and response, Association House has it covered.

Our services include defining the best way to get your message across, media training, organizing editorial contacts and meetings, producing effective news releases, backgrounders and leave-behinds, and managing positive press conferences.

Everyone has a story to tell. The trick is knowing how to tell it – and to whom.